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Posts Tagged ‘mobile content’

phone-icon_thumbnailMobile technology, as described by ABI Research’s Mobile Content End User Survey, has come to include a strong emphasis on data services as a primary offering. Through the Comparison of Mobile Subscribers and Social Networking Users by Nick Holland, two online surveys are used to evaluate the usage differences between these groups.

Holland finds that between the groups, Social Network Subscribers (subscribers to online social networks) have a younger demographic. He concludes that because Social Network Subscribers were twice as likely to have smart phones as overall Mobile Subscribers, it is because the former group felt that the data capabilities were worth the premium costs associated with owning such a device. To me, this assumption raises several questions: (more…)

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