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Posts Tagged ‘Communications’

What an adventure! On June 3rd, I set-up shop at the Wild Canyon Games in Antelope, Oregon (a Very remote area!) to support the Games on behalf of Geocaching.com, alongside other fundraising sponsors, like Nike. Wild Canyon Games is a weekend-long multi-sport event in which teams of 7 compete to win. The race events include a triathlon, zip line, and massive geocaching course. Check out the Wild Canyon Games web site to see the amazing event photos! Several charitable organizations benefit from the Games.

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The television conglomerate NBC has created a strong mobile media campaign for its hit show, The Office. The mobile campaign is broad in scope. It includes mobile content ranging from games to specially developed Mobisodes. Riding on the coattails of the show’s success, even mobile ringtones based on The Office can be found online from vendors such as AOL. Following is a review of NBC’s mobile campaign for its popular television series.

TYPES OF MOBILE CONTENT

The mobile campaign for The Office uses several types of mobile content: • SMS (short message service) is used to deliver program alerts via text message to fans’ cell phones. • WAP (wireless application protocol) is used to allow fans to access the show’s mobile Internet site from their cellular devices. • Web content is used to encourage users to try out the mobile services offered by The Office and directs them to the mobile site for the show. (more…)

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I enjoyed reading the Technologies of the Third Mediamorphosis chapter of Roger Fidler’s 1997 book, “Mediamorphosis Understanding New Media.”One of his main points is that despite common perception, the catalytic events for today’s digital media presence occurred before World War II. The chapter made me question which of these generally comes first: the need for new technology (as Fidler argues) or the emergence of disruptive technology that is dismissed as unnecessary until widely adopted. I have read articles that support each side. Several questions came to mind as I read:

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After viewing Brian’s presentation, I was inspired to embrace a minimalistic design as well. I enjoyed his presentation because it was more of a conversation aided by interesting visuals that structured his lecture. (more…)

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Centuries of development and improvements to communications technology have revealed fairly predictable production and market trends. The lifecycle of a product has been established, the theories of performance have been addressed and the pros and cons of competition have been identified.

 

In her book, “A Social History of American Technology,” Ruth Schwartz Cowan follows the introduction and displacement of communications technologies. Starting with the development of wireless telegraphy in 1887 and following history through to the 1990s’ popularity of cable television, Cowan uncovers the patterns of technological growth. The focus of her work, however, is the question of “Who should be in charge of all the various technologies of communication?” (p. 273).

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