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Archive for the ‘Streaming Media’ Category

DRM experience

After learning more about digital rights management (DRM), it seems to be a property that many people encounter without even realizing what it is. 

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I recently reviewed a selection of clips on the Wine Spectator Brightcove sight. In my line of work, I work with Wine Spectator. My public relations office represents restaurants with impressive wine lists as well as wineries.

 

One featured clip was a humorous take on staff members making margaritas in their cubicles. Another clip was well done as an educational piece – it provided background on rose wines and a comparison of several wine labels. The third clip I viewed was another serious, educational piece about cigars (linked from Cigar Aficionado).

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KOMO 1000 News uses QuickTime to stream live online:

http://www.komonews.com/news/4531461.html?t=a&video=pop

 

It was pretty choppy on the computer that I viewed it on, and the page itself was not much to look at. However, I like that radio can be streamed. It is useful for lines of work that require people to be attuned to what the media is covering and what formats they use. It is also useful for leisure consumers, as it is a convenient addition to the existing ways to consume media. It is a convenience for the public to be able to access the broadcasts this way, and it allows KOMO to maintain a competitive edge.

 

KOMO TV also streams segments:

http://www.komonews.com/news/25962894.html?video=YHI&t=a

 

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While looking for a Web site that integrates streaming media directly into its page, I recalled the University of Washington site that shows live footage from a Web cam pointed at Suzzallo Library. It is automatically updated every 5 minutes. I recall viewing the Web cam footage while in undergrad and the one draw back is that the campus isn’t quite as appealing to look at during the dark, rainy months.

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The San Jose Business Journal posted on Monday, July 14, 2008, that Netflix Inc. and Microsoft Corp. “unveiled a partnership to stream movies and television episodes using the Xbox 360 video game and entertainment system.”

 

“The companies said a growing library of more than 10,000 movies and TV episodes will be available from Netflix when it launches on Xbox Live in late fall, with more choices added over time.

 

Netflix said the move ‘represents an important step forward in making instantly streaming movies on the TV more broadly available to our members.’”

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Washington state’s largest daily print newspaper, The Seattle Times, utilizes streaming media on its home page.

While doing public relations outreach a couple of years ago, I encountered the trend toward streaming media firsthand. I was taken aback when an editor at the Times confirmed over the phone with me that her team had plans to cover my client’s event − in a nontraditional manner:

“Yes, we’ll be there to get a video.”

“Great, we’ll see you there!” I replied before hanging-up the telephone.  

Wait a minute. A video? (more…)

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