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Archive for the ‘Abstract’ Category

A compilation of information about Internal Communication Evolution and Trends can be found at the following Web site:
http://internalcommunicationtrends.wordpress.com

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Following is an outline for the business model of the fictitious Societies Media Co.
I. ABOUT SOCIETIES MEDIA COMPANY
Societies Media Company is a leader in the social news media category. This award winning company has cracked the code on bringing popular news and local events to consumers. Societies Media combines the convenience of local city guides [...]

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The television conglomerate NBC has created a strong mobile media campaign for its hit show, The Office. The mobile campaign is broad in scope. It includes mobile content ranging from games to specially developed Mobisodes. Riding on the coattails of the show’s success, even mobile ringtones based on The Office can be found online from [...]

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In Germany, the past and present of communication technology resounds through the cities. Ancient churches feature pre-literacy communication: colorful stained glass windows tell the stories of The Bible. Marienkirche (St. Mary’s church) in the northern town of Lübeck features an old Gutenberg press. In Berlin’s Alexanderplatz, a different St. Mary’s Church stands within the same [...]

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As Chris Anderson states in The Long Tail, “It’s the Internet that has become the ultimate discovery vehicle for new music.” Deana Sobel’s article “A Bite Out of Apple? iTunes, Interoperability, and France’s Dadvsi Law” examines how that “ultimate discovery vehicle” has led to an ultimately-contested copyright problem – a topic Anderson addresses as well.
The [...]

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