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Archive for October, 2008

The Empowerment Age

“Government, the entertainment industry, and corporate America better get ready. The American people are going to learn how to organize themselves and then watch out.”  
− Joe Trippi
 
Political campaign manager and revolutionary Joe Trippi says it best on page 57 of his book, The Revolution Will Not Be Televised. The Internet has brought about a [...]

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In “Web Campaigning: Introduction and Overview” by Kirsten A. Foot and Steven Schneider, the foibles of U.S. political campaigns are exposed. These foibles are not the traditional snafus that make the news, rather they reflect new-age risks associated with the prevalence of digital media.
 
Digital technology has emerged as an important player in candidates’ political [...]

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The effect of negative political campaign advertising has been questioned for decades. Following is an overview of two studies that seek to identify the role of such advertising and a glimpse at modern-day techniques used for measuring political messaging. Examples of current campaign advertising practices are included as well. The big picture suggests that while [...]

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